haha its actually smart advertising.. cause when people think of personals there exppectations of the women in the service arn't that good.. but putting a foxy lady in the ad.. makes the men think hey if i use this product i might have a chance with a girl like that???... they will use the personals then.. and yahoo doesn't give a shit if you find your soul mate or not.. they just wanna make money off you going to the site.. so you say stupid ad execs.. i say its fucking genious